Scooter Braun is one of the most well-known artist managers in the mainstream music industry for a reason. His mega-famous clients, including Justin Bieber, Ariana Grande and Kanye West, consider Braun a friend and a confidante, someone they can count on to pull them out of their darkest moments.
Which is exactly what he did for Justin Bieber. In an interview with The Guardian, Braun reveals that, a few years ago, Bieber was in a destructive spiral. He was constantly getting into trouble and got arrested several times for assault, driving offences and vandalism. According to the article, Bieber was headed for "career-ending disaster."
But, here he is today - sober, successful, and engaged to be married. And he probably wouldn't be if it weren't for Braun. He says that he built a "rehabilitation plan" for Bieber to get him back on track. Braun says he created the plan the moment Bieber “looked me in the eye and said: ‘I’m making a change.’”
Braun admits that at one point he was genuinely concerned that Bieber might die if he didn't get help. “I was not going to give up on him, I was not going to let him die, I was not going to put him in that position of: ‘Oh, let’s just keep him working.’”
"The best thing that happened to Justin Bieber is that he found God," says Braun, suggesting that his born-again Christianity helped him cope with the constant pressure of mega-stardom. "He was able to remove himself from being worshipped, and realize he’s in service to others. Because I don’t think human beings are built to be worshipped.”
“At the end of the day, I would choose this result over what I was dealing with, a thousand times over,” he says. Bieber was baptized by a pastor from the Hillsong "megachurch" where Bieber is a devoted member. His baptism reportedly took place in a New York Knicks player's bathtub.
Braun recounts the moment he discovered Bieber on YouTube, and was immediately determined to transform him into the biggest star in the world. “I took Justin from 60,000 views to 66m. An independent artist who was No 2 on YouTube in the world: no one would sign him. No one.”
All we have to say is God bless Scooter Braun.
Source: The Guardian