We've all been there. You see your favourite celebrity rocking a seriously amazing outfit that you would die for. You do some research, find it online, and are quickly disappointed when you find out it is far out of your budget. Luckily, websites like Fashion Nova and Missguided exist for the sole purpose of recreating these amazing looks and making them more affordable. Now, Kim Kardashian is calling out brands like Fashion Nova despite her sister's partnerships with them.
Kim took to her Instagram story this morning to share the above message, where she passionately talks about how frustrating it is when fast fashion brands rip off the work of designers like her husband, Kanye West. As someone who works in the creative industry, I have to say I understand where Kim is coming from about the situation being frustrating. But as someone who also loves fashion, but can't always afford a lot of high-end pieces, I do also understand why fast fashion brands are trying to make these looks more accessible to everyone.
What might be most ironic about this whole thing though, is the fact that several of Kim's family members have been known to promote brands like Fashion Nova on their Instagram page. In fact, after Kim turned down a deal with Fashion Nova, her mom quickly scooped up the opportunity to promote the brand her self. You know what they say - the devil works hard, but Kris Jenner works harder.
In October of 2018, Kris posted the above photo to Instagram with the caption, "I could buy designer but this @FashionNova Fits 🖤". Both Kourtney Kardashian and Kylie Jenner have also worked with the brand previously, posting photos in Fashion Nova outfits and shouting out the brand.
Earlier this month, Kim posted the above photo to the 'gram with the caption, "Going through old fitting pics & found this gold look that Kanye made for me for my Miami trip last summer (I went w the neon vibes instead) P.S. fast fashion brands, can you please wait until I wear this in real life before you knock it off? 😂". Clearly, Kim has gotten a bit more heated about the issue since the post.
I do see both sides of the issue, but I think that Kim needs to understand that as a world famous celebrity, people are bound to imitate her! And hey, imitation is the most sincere form of flattery.