A rep for Playboy confirmed to People last night that founder and icon Hugh Hefner passed away at 91-years old. "Hugh M. Hefner, the American icon who in 1953 introduced the world to Playboy magazine and built the company into one of the most recognizable American global brands in history, peacefully passed away today from natural causes at his home, The Playboy Mansion, surrounded by loved ones," said the source.
Hefner's son Cooper, the Chief Creative Operator at Playboy made this statement: "My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom. He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognizable and enduring in history. He will be greatly missed by many, including his wife Crystal, my sister Christie and my brothers David and Marston, and all of us at Playboy Enterprises."
Hef had been married a total of 3 times throughout his life. First to Mildred Williams, with whom he had two children before 1959, David and Christie. In 1989, he married his second wife and Playmate of the Year Kimberley Conrad. Hef had Marston Glenn and Cooper Bradford with Williams before separating almost a decade later.
Towards the end of his life, Hefner still entertained the company of younger women most notably The Girls Next Door - Hef created an E! reality series with young playmates Holly Madison, Bridget Marquardt and Kendra Wilkinson. Hefner dated Holly Madison for 7 years before they split. Hef then fell in love with Crystal Harris, a woman 60 years his junior. He married her in 2012, making her his third and last wife.
While many may believe that Harris would be inherited a big chunk of change, that simply is not true. Hef, while notably in love with Crystal until the day he died, made his bride-to-be sign an iron-clad prenup, giving her no legal right to the estimated 43million dollar fortune. While a source claims that Harris will be financially "taken care of", Hef's fortune will be split between his four children and various charities.