The city of Hamilton had to put out a $40,000 video campaign reminding people what does and does not go in the toilet. They did it in the best way, with a cartoon-style info series for adults, which spells out why certain items do not belong in the toilet. The Hamilton Ontario "Own Your Throne" campaign aims to stop sewage lines from getting clogged because people continue to flush things like floss, tampons, and so-called flushable wipes down the toilet. They find a lot of bandages and cigarette butts, too. Even small items getting flushed down the toilet can cause an array of problems for the city.
"Flushing inappropriate items is leading to the damage of homes, neighbourhoods, the wastewater treatment system and even Hamilton Harbour," says the city's website. According to the Own Your Throne campaign's Episode 1, floss caused $5,000 in pipe damages. Tampon applicators clogged 344 pipes, and cotton balls flooded 22 bathrooms. Those aren't the only culprits, though. They list a whole bunch of more items that regularly infiltrate the sewers and build up over time.
[rebelmouse-image 25946867 photo_credit="City of Hamilton Website" expand=1 original_size="919x520"]
The campaign is simple - only flush the 3 p's: poo, pee, and toilet paper. So far, it has made for a successful campaign. Almost 150,000 people have watched the 3 episodes online since they launched in November 2018.
Half of the $40,000 budget went towards production, script writing, voice overs, etc. The other half went to promo like buying ad spaces in local newspapers, reports CBC. It was also invested in an inflatable toilet and plush figures that were taken to local sports games and public appearances. The city says it will send out a survey in the next month or so to hear residents' opinions on the campaign. They also aim to work on ways that they could take on subjects such as fat, grease and oil, which also end up in sewage systems unwanted.Around 97% of the video views are coming from Canada, CBC reports, but it is unclear how many of the views are from Hamilton specifically.Here are all three episodes: