Instagram's Getting Rid Of Total "Likes" On Social Media Platform In Canada This Week

They're test running the change in Canada before deciding to remove total likes across the entire app.
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Instagram's Getting Rid Of Total "Likes" On Social Media Platform In Canada This Week

Have you ever wondered what Instagram would be like if you didn't have to worry about how many likes each photo got? Well, Instagram is responding to the constant pressure that Instagram users feel when they're new photos receive a measly 10 likes. In reaction to the concerns, Instagram Canada will be running a test later this week where they remove the total number of likes on photos from the social media platform. 

According to Financial Post, Facebook announced on Tuesday, April 30 that Instagram would be running a test in Canada where they would be removing the total number of likes on photos and the total views on videos from the app. The theory is that removing the total number of likes and views will alleviate pressure from Instagram users.

Facebook reportedly made the announcement earlier today in a blog post when they announced they would be test running removing total likes from the platform for Canadian users later this week following Facebook's F8 conference.

Buzzfeed News confirmed the news earlier today and added that Instagram followers will not be able to see total likes on photos or videos when scrolling through their feeds or when visiting someone's profile. The Instagram user themselves will be able to access their own view counts for a specific post, but they'll need to "tap through a post to view those metrics". 

According to Buzzfeed, Instagram said that the "private likes" test will begin later this week for users in Canada at Facebook's annual developer's conference, F8.

As you may already know, there has been a ton of buzz surrounding the news that Instagram is considering removing total likes across the entire platform very soon. It's definitely a potential move that the social media giant is looking into. Right now, they'll only be test driving it before they decide whether to remove it indefinitely.

According to Financial Post, the social media company claims they want Instagrammers to focus on the photos and videos being shared, not how many likes each post garners.

As an avid-Instagrammer, I can completely understand where Instagram is coming from when they're talking about how the potential change to the platform will benefit users and create a healthier online environment.

In recent years, we've seen many people, Canadians included, becoming addicted to the app and many are actually creating careers by promoting themselves or their brands online. Being a full-time Instagrammer is definitely a job now and gathering likes and engagement is a major part of their payment scheme. 

Many have criticized the platform as lots of young adults and teenagers have been measuring their self-worth by the amount of likes they gather from the popular app. Some argue that teenagers are posting risque or negative content that gathers the highest amount of engagement just to improve their Instagram engagement. Not only will this new change affect Instagrammers who use the app for professional purposes, but it could also bring back the enjoyment that the app used to have before it became the mega platform it is today. For a sneak peek of what the new update will look like on Instagram, you can click here.

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