During Canada’s recent federal election, NDP leader Jagmeet Singh became the unofficial king of social media, and he made the most of platforms like Twitter, Instagram and even video-sharing app Tik Tok. One month post-election, Jagmeet Singh’s Tik Tok videos are back, and this time he’s got his brother involved.
Jagmeet Singh is no stranger to social media, and he certainly made waves on the internet during the 2019 federal election campaign.
From DM’ing with Rihanna, hanging out with Drake’s producer, and sharing his "Punjabi Poutine" recipe, the NDP leader officially reached peak millennial status when attempting to attract young voters.
As one of the most followed party leaders on social media, he also decided to branch out onto TikTok, a social media app that allows users to edit videos and soundtracks, and make short, shareable clips.
After his TikTok election videos went viral back in October, the politician is now back on the video-sharing app, and this time, he’s brought his brother along with him.
The short clip shows Singh and his brother, Ontario NDP MPP Gurratan Singh, approaching one another and lip-syncing along to the rap song “Who R U” bu JUFU. The pair then go on to dance to the rap song together.
While this video doesn’t have the same clear political messages that his previous TikTok clips have had, Singh is proving to his social media followers that he’s not going anywhere following a loss in seats by the NDP.
Within hours of being posted, Singh’s latest TikTok had already been liked more than 110,000 times, and it received upwards of 1,400 replies and comments.
This is the first time that Singh has posted on TikTok since the election ended, and it seems that many of his followers are pleased to see his return.
Singh went viral earlier this year when he became the first major party leader to start using the TikTok app, posting videos about NDP policies and voting information.
In his first election TikTok, Singh can be seen lip-syncing to “Choices” by E-40. As the rap alternates between the words “yep” and “nope,” Singh pointed to all of his NDP policies that appear on the screen.
The video was a huge hit with younger Canadians, and his second TikTok was equally successful.
When asked about his viral TikTok videos back in October, Singh told reporters that he wanted to “use every tool available to connect with people, particularly young people.”
The NDP leader went on, “They are a powerful force, they can change the world, and I want to engage them. And I know that they want to be engaged.”
While the election is now over, Singh is showing no signs of handing over his "social media king" title!