If it's one thing people love, it's free stuff. Especially in a time where everything just seems to be getting more and more expensive - free is the best deal you'll find! That's why when Tim Horton's launched their #TimsBreakfastAnytime social media contest that awards the winner with 1 year of free lunches we're sure they thought it was a foolproof marketing plan.
They made it super easy! No purchase is necessary in order to enter or win, it's a contest limited to Canadians only, and all you need to do to enter is take a photo/ video of you enjoying Tim Horton's breakfast with a timestamp, upload it using the hashtag plus #contest, and tag Tim Horton's on social media.
Help us celebrate #TimsBreakfastAnytime! Tweet a selfie using the hashtag and tag us, showing what time you enjoyed your Tims breakfast for the chance to win breakfast for a year! https://t.co/WBPBfkWa3N pic.twitter.com/lTIzm15MF8— Tim Hortons (@TimHortons) July 26, 2018
Obviously with a contest that simple, you'd assume that the hashtag would be swamped with entries of people stoked to win free food for a year - but there's where you'd be wrong.
Some Canadians definitely did take the time to use the hashtag, but I don't think it's what Tim Horton's was banking on when they launched the contest. Instead of a feed filled with happy selfies of people holding Tim Hortons branded drinks and food - it's actually turned into a space for patrons to complain about their breakfast experience or just Tim Horton's as a whole.
Not true!! As usual, Timmies doesn’t have half the items on the menu at night. I went earlier and there was no biscuits, no croissants, and no hashbrowns ready. #disappointed— zombi_kitty (@KrystalKRZ) July 27, 2018
I didn’t enjoy it because I was served a dark roast that was 1 hour old and tasted like Mud! One hour old coffee? Really????— Tino Borges (@tino_borges) July 27, 2018
Thanks @TimHortons for ruining my first #TimsBreakfastAnytime specifically ask twice for my bagel to be taosted and not grilled. I was assured it would be when I followed up the second time only because in the past I’ve gotten it grill when I ask for toasted. Still got it wrong pic.twitter.com/R87KJNJm4k— likethecolour (@likethecolour1) July 26, 2018
I know #Bacon is Gold, and money is tight because economy woes (and Trump is Drumpf), but this seems a bit steep, eh? @TimHortons #YVR #TimsBreakfastAnytime #TimHortons— Amanda Whittaker (@AmySedgemore) July 27, 2018
If you want extra bacon... pic.twitter.com/cXhQ8bx08O
I’ve walked into @TimHortons #564 near the UofC to enjoy an Ice Capp, & catch emails. How is it in 2018 there is no WIFI service?— Appliances (@futureappliance) July 27, 2018
I get the new corporate boss trying to save money but not offering WIFI? Geez what’s next, bring your own napkins?#TimsBreakfastAnytime #cheapskate
So I glad I quit and only have to put up with this for 2 more shifts. Thanks for making your underpaid and overworked employees lives 10x harder— Brooke (@snowfallphan) July 25, 2018
And when you check out the Instagram hashtag, it's equally as drab. The feed only touts 21 posts total since the contest has been live (July 25, 2018 at 12:00:00 AM Eastern Standard Time). The first photo is of a couple who doesn't even have a Tim Hortons local to them!
Of the 21 images posted to the content hangtag, 5 of them are reposts of the content images from other outlets and a few are images that just don't even qualify under the contest rules.
We do have to wonder, have things gotten so bad for Tim Horton's that they can't even give their food away for free?
From the looks of this contest, Canadians have spoken and it seems like Tims is not making the cut. Whether it be that they're being shunned, or that people have just not seen the content, we can say that an official page is definitely not getting the traffic on it that they likely expected.
In short, if you want to win a year of free lunches, you know what to do, and the odds are in your favour since you will not have too much competition! The contest runs till August 17th and the winner will be picked on August 22.
Adapted by: Izabelle Bee - Narcity Quebec