This summer, the Toys ‘R’ Us stores throughout America declared bankruptcy and closed all over the nation. Luckily, Canada was able to avoid the same fate and Toys ‘R’ Us is still running strong up North, bringing in more business than ever before now that the U.S. stores have closed.
President of Toys ‘R’ Us Canada, Melanie Teed-Murch has stated that business has actually increased in Canadian border stores since the closures in the United States and it’s all because Americans want to relive their childhood here.
Toys ‘R’ Us has been running since 1957 and has been a staple store for a majority of our childhoods. Most of us can remember the first time we stepped into the store or our favourite toy that we picked out for the aisles. Teed-Murch states that “There is nostalgia to this brand. We have a great heritage and every customer I talk to gives a story about the first time they remember going to Toys ‘R’ Us,”.
It is this nostalgia that is making Americans head North across the border to enter the 82 Canadian stores that remind them of their childhood. The Toys ‘R’ Us in Windsor, Ontario (which is a border city with Detroit) has seen full parking lots throughout the Christmas season, and a majority of the shoppers aren’t Canadian.
There has been a steady increase in U.S members who are signing up for the Canadian loyalty program and tons of support from Americans through social media.
Toys ‘R’ Us is now the second most profitable in the toy retailer industry, which means it comes as no surprise as Americans decided to wander down to Canada for the holiday season to remind them of the stores that once use to splatter the streets of their country.
These American trips to Toys ‘R’ Us have started to become so popular that Teed-Murch stated that there is a possibility to start marketing to Americans in the future, and even offer American shipping.
Yet, despite the American attention, Toys ‘R’ Us is proud to be Canadian and has even added the maple leaf into their logo. Teed-Murch has stated that “We are loud and proud 100 percent Canadian owned and operated. We want to show our customers that we are not going anywhere,”.
Source: The Detroit News