If you were one of the lucky ones who jumped on the 10 GB of data for $60 deal last year get ready, because Bell, Rogers, and Telus are all hiking prices on their popular data plans. Starting this month, all three carriers will begin charging $5-$10 more for those specific data plans and it's going to have a major impact on Canadian customers.
In fact, it's going to impact around 368,000 Canadians who all rushed to sign up for the deal when it was first announced in December of last year. The deal, which gave Canadians 10 GB of data, unlimited texting, and calling was so popular that people were spending hours on the phone with customer service reps trying to get onto the plans.
Now, all those people can expect to pay even more for their next phone bills, but the amount will vary by carrier. Rogers was the first to announce the hike for this plan, which for their customers will be $5. The new pricing will come into effect on their February bills so be on the lookout for that. This will also affect people who got the plan through Fido.
Bell is the same as Rogers with a $5/month increase, but they announced theirs later. This increase is due to come into effect in March and will also impact Virgin Mobile customers.
Finally, the most recent carrier to announce their price hike was Telus. They just confirmed recently that prices for this plan would be going up and theirs is the biggest increase of all. For Telus customers on this plan, get ready to pay $10 more per month.
These major changes are expected to begin impacting customers in either March or April depending on their billing period. Unlike the other major carriers, it is unknown right now whether the increase will also apply to their subsidiary, Koodo.
The reasons for the hike are pretty much the same across all three carriers. All have mentioned network service, maintenance, or improvement as a primary reason for having to raise the costs.
The most unfortunate part is that since the 10GB for $60 plan was a no-contract, bring-your-own-device deal there is nothing that stops them from doing this or from implementing future hikes either.
If you have one of these plans through Rogers, Fido, Bell, or Virgin Mobile you will soon begin paying $65/month for a total annual increase of $60. With Telus, you will soon begin paying $70/month for a total annual increase of $120.