Big news, movie lovers! Tonight Cineplex is officially opening the doors to their second Canadian 4DX theatre at Scotiabank Theatre in Calgary. This amazing new experience comes to us in partnership between CJ 4DPLEX and Cineplex.
Canada already has one 4DX theatre in Toronto, Ontario, which makes the Calgary location the second 4DX theatre in all of Canada. The debut will take place at Scotiabank Theatre Chinook with Universal Pictures’ action-packed film, Fast & Furious Presents: Hobbs & Shaw.
Tonight’s screenings are at 6:45 p.m. and 10:45 p.m., so you better get your tickets. To learn more about what exactly a 4DX movie experience is like, Narcity spoke to Sarah Van Lange, executive director of communications at Cineplex.
“The 4DX experience is a truly adverse movie-going experience,” Van Lange told Narcity in an interview. She explained that the theatre’s seats move backward and forwards and have effects programmed right into them.
4DX auditoriums are fully equipped with fans, smoke machines, snowmakers, and everything needed to make you feel like you’re in a movie rather than watching a movie.
“There’s also atmospheric effects within the auditorium. There’s wind, rain, snow, bubbles, lighting, and fog,” she explained.
“There’s also scent that’s incorporated into the film as well,” she told us. “In Fast & Furious, there’s a smell of burning rubber and gun powder.” Or, if there’s a breakfast scene in a movie, you might smell orange juice or coffee. Van Lange told us that these little nuances are so subtle and realistic that you might not even notice they’re happening.
Van Lange told us that she visited the lab where they program the 4DX content. She outlined the procedure for us, explaining that the lab receives the final version of a film and work on a quick turnaround to add the effects. “There’s one person who’s dedicated to putting the effects into the seats. They move and have different levels of vibration to go with the film,” said Van Lange.
Though Cineplex hasn’t yet announced when and where the next 4DX theatres will be opening up next, they told us that we can expect announcements soon. As of now, you’ll have to head to their first location in Toronto at Cineplex Cinemas Queensway and VIP or Calgary’s own Scotiabank Theatre Chinook.
Scotiabank Theater Chinook is located in the CF Chinook Centre at 6455 Macleod Trail SW., Calgary.
“Our 4DX auditorium in Toronto has been a hugely popular option for guests and we are so excited to introduce the experience to Calgary movie-lovers,” said Kevin Watts, Senior Vice President, Exhibition and Theatre Operations in a press release.
This is a game-changer for movie lovers and we are beyond excited to check it out. If you’re in Calgary, get your tickets and head to Cineplex for an all-inclusive sensory experience. How cool is this?
*The auditorium photos were not taken at Scotiabank Theatre Chinook but showcase what a standard 4DX auditorium looks like.