Always, a popular tampon and pad brand, have confirmed that all Always pads' female symbols are being removed from their packaging, in an effort to become more inclusive for all of their product users. After some trans and non-binary advocates noted that they too experience periods, the company committed to “diversity and inclusion” and have promised to alter their products' packaging.

The company explained in a statement that they were “committed to diversity and inclusion,” and would, therefore, remove any packaging icons that suggested otherwise. They added, “The change to our pad wrapper design is consistent with that practice and will be adapted by multiple markets at various dates.”

In a statement to Global News, Always’ parent company, Procter & Gamble explained, “We routinely assess our products, packaging and designs. We take into account a broad array of factors, including feedback from consumers, to ensure we are meeting the needs of everyone who uses our products.”

Always’ latest commitment to accessible packaging comes after some trans and non-binary activists called out the brand, letting them know that cisgender women are not the only people who experience periods. For this reason, some people felt that the Venus symbol on the pad wrapping is not inclusive.

Overall, there has been a positive reaction to Always’ latest packaging announcement. Dr. Jen Gunter, a Canadian OB-GYN and author of The Vagina Bible told her 250,000 Twitter followers, “They are menstrual or period products, not feminine products.” Adding, “And thank you Always for doing the right thing.”

Another Twitter user added, "I never noticed the female symbol on Always pads/tampons, like what’s the fuss over a damn symbol removal?"

While the majority of online discussion on the subject has been positive, not everyone totally agrees with Always’ decision to alter their packaging.

One Twitter user explained, “When I was 12 or 13, I got my first period. One of my aunts took me to the store to purchase menstrual pads. I decided to pick Always because of the label, and the female on the package  representing me as a young lady.”

Always’ is one of several large companies moving towards a more diverse and inclusive treatment of gender.

Earlier this month, Canadian airline Air Canada announced that they would be introducing gender-neutral terms on flights, instead of greeting passengers by saying "ladies and gentlemen."

An Always representative told Yahoo News, "We’re also committed to diversity & inclusion, and after hearing from many people across genders and age groups, we realised that not everyone who has a period and needs to use a pad identifies as female."

"To ensure that anyone who needs to use a period product feels comfortable in doing so with Always, we updated our pad wrapper design," Always said.


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