As far as food trends are concerned, vegan is definitely the new black.  Whether you're looking to cut meat out of your diet for health reasons, environmental concerns, or to jump on the "plant-based" bandwagon, there's no better time to go meat-free than summer. Canadians are so in love with the plant-based Beyond Meat burgers, Canada will now be stocking them in grocery stores across the country as of next month.

The Beyond Meat plant-based burger patty was designed to imitate the taste, texture, and appearance of real beef, despite it being made entirely out of plant-based protein substitutes - completely free of soy, gluten, and GMOs.  With 20g of protein in each patty, and less total and saturated fat than a regular beef burger, you really can't go wrong with the Beyond Burger.

Beyond Meat founder and CEO Ethan Brown announced the grocery retail launch of the L.A.-based company's meatless burgers in a press release.  “On the heels of our successful launch with A&W that introduced Canadians to the delicious taste of The Beyond Burger, retail is the natural next step for our brand." 

Brown commented, "We are about accessibility and meeting people where they’re at in their journey– whether you’re a hardcore carnivore or a strict vegan, you should be able to have our burgers, enjoy what you’re eating, and feel great afterward."

"We couldn’t be more excited that just in time for the summer BBQ season, Canadians can now enjoy our burgers at home with friends and family, while receiving the added health and environmental benefits of plant-based meat."

The Beyond Meat plant-based burger will be available in the meat section of the following grocers:

  • Co-op Food Stores

  • Georgia Main Food Group: Fresh Street Market & IGA

  • Loblaws: Fortinos, Maxi and Superstore

  • Longos

  • Metro: Food Basics and Super C

  • Save On Foods: PriceSmart, Urban Fare

  • Sobeys: Foodland, Freshco, IGA, IGA Extra, Price Chopper, Rachelle-Béry, Safeway, Sobeys Urban Fresh and Thrifty Foods

  • Whole Foods Market

By the end of May 2019, the Beyond Meat Burger will also be available at other independent and natural food stores.  Prices are expected to range between $7.49 and $7.99.  

 

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