Sustainability, but then make it fashion. Canada Goose fur is set to be completely made up of reused materials in the upcoming years. The Canadian outerwear company announced new moves to become more eco-friendly. One of their major initiatives includes the company switching from purchasing "new fur" to only using "reclaimed fur". There's also going to be a fur buy-back program launching in the coming months that you can take part in.

On April 22, the winter coat company announced four key commitments as part of its Sustainable Impact Strategy which includes new measures about fur.

The brand plans to introduce reclaimed fur into its supply chain and stop purchasing it new in 2022.

With that, parkas will be made with that reclaimed fur.

In the coming months, a consumer buy-back program for fur is going to be launched so you can let them take it off your hands and reclaim it.

"We have always believed in building a business that is good for our team, for the communities we're a part of and for the planet, for generations to come," said Dani Reiss, president and CEO of Canada Goose, in a news release. "No matter how much we've done over the last 60 years, we need to do more – the world can't wait."

Other initiatives that are part of this sustainability strategy include being Responsible Down Standard certified by 2021, eliminating single-use plastic in all facilities and having 90% of fabrics be certified as responsible and sustainable.

Canada Goose also plans to have net-zero greenhouse gas emissions by 2025.

Canada Goose has come under fire for its use of real fur.

Even though it's shifting to reclaimed fur and not buying it new in the coming years, the brand will still use real fur.

Kate Upton was criticized back in 2019 for partnering with the brand and Polar Bears International, an organization that works to ensure the future of the animals in the arctic.

She posted a photo on Instagram of her in a Canada Goose jacket while in Churchill, Manitoba for the opening of the organization's new centre and got a lot of hate.

The CEO of Canada Goose actually donated $1 million to help open that centre.

Recently, Canada Goose closed all of its stores because of COVID-19 and shifted to making scrubs and gowns for healthcare workers across the country.

Originally the goal was to deliver 10,000 units of protective gear but that's been ramped up to 1.5 million units. 

Back in January, the brand announced a new line of parkas from Inuit designers with one-of-a-kind designs meant to celebrate Inuit designers who've provided Canada Goose with inspiration over the years.

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