On January 17, Canada Goose announced the launch of its latest project, a one of kind collection that supports Inuit designers and communities. As part of the project, the coat company is introducing its newest collection of Canada Goose Jackets created and designed by the Inuit community. The collection will be called Atigi 2.0, and will be a follow up to the similar project launched by the brand in 2019.
According to the company's website, "atigi" is an Inuit word that translates to "parka" in English.
The project is meant to celebrate Inuit designers who have provided the Canadian company with over 60 years of inspiration.
The brand has commissioned 90 new, one-of-a-kind designs from 18 talented Inuit designers hailing from four regions: Inuvialuit, Nunatsiavut, Nunavut, and Nunavik.
Each of them has created five new parkas, including men's and women's styles, that reflect their culture and community.
On top of highlighting these voices, it also provides more economic opportunities for women of the community.
The designers will all be paid a commission for their work. They will also retain the full rights to their designs. Canada Goose won't even be making a profit.
All of the money from the sale of these specially designed parkas will go right back to Inuit Tapiriit Kanatami, an organization that supports the wellbeing of the community. The funds will be used to help impact each of the designers' regions.
"Project Atigi is a great example of cultural appreciation, not appropriation," Inuit designer and entrepreneur Mishael Gordon said in a news release about the Atigi project.
"It's bringing together a world-renowned company and Inuit culture that is represented through our clothing and traditions," he said.
"The talent that Inuit designers possess extends across Inuit Nunangat and the art of making parkas has been part of our culture for thousands of years," Natan Obed, President of Inuit Tapiriit Kanatami said of the project.
"By partnering with Canada Goose and expanding this initiative, it raises awareness of the incredible talent of our designers and allows us to share more of our culture and craftsmanship to the world in a way that protects and respects Inuit intellectual property and designs."
Narcity spoke to one of the seamstresses who participated in the creation of the new line, 33-year-old Olivia Tagalik. Tagalik has a background in graphic design and runs a company called Inuit Creative Expressions in Arviat, Nunavut.
Tagalik says that the five jackets took two months to create and was the biggest sewing project she'd ever worked on. At first, however, says she wasn't sure if she had it in her to complete it.
"Since the project started there were some challenges that I had to go through," Tagalik says. "I had a house fire in the middle of the project, I had to move out and all of the materials smelled like smoke."
"There were so many different things and I was like, 'I don't know if I can continue the project.' But, with support from my friends and my roommate and everybody, I was able to get it done," she says.
Tagalik says that Atigi 2.0 was designed with Canada's north in mind, specifically tailored to the lifestyles of the people who live there.
"The five jackets that I created are very specific to life in the north," she says. The way the pattern is cut, where it's lower in the front and longer in the back, zippered pockets, different technical aspects that is really geared to life in the north."
Tagalik says that this project was some of the most rewarding work she's ever done.
"Before the project, I didn't know much about Canada Goose. To be honest, I've never owned one," she says. "Getting to showcase our Inuit culture on a global level is something that really attracted me."
The stunning new jackets will be available for purchase online only, beginning on January 23, 2020.