With less than two months until election day finally hits us, Canadians are already being bombarded with political messages, and that's unlikely to change anytime soon. Canada's millennial voters hold a lot of power in deciding the country's political future and they're being urged to use it wisely. The Canadian Alliance of Student Associations (CASA), along with more than 30 different student unions at the country's universities and colleges, have launched a nationwide campaign aimed at motivating voters between the ages of 18 to 24 to make their voices heard.

Over the next few weeks, the CASA will host debates, events, and go directly to the voters through street teams.

The CASA ran a similar campaign in 2015, and seemingly, it worked. Based on data from Stats Canada and presented by CP24, election turnout for voters aged 18 to 24 jumped 12 percent from the 2011 election to 2015.

A new strategy in 2019, though, will see the alliance and student unions up their game through emails and text messages sent directly to student voters. 

Showing support for the campaign can even land you a bonus $100 if you follow CASA on Twitter, tag a friend on Instagram, or visit getoutthevote.ca.

Millennials represent 27 percent of Canada's population according to the 2016 Census, making them the largest generation in the country.

Much like the ageing Baby Boomer population did in past decades, many experts believe millennials will have a major influence on the direction of Canada over the next few decades, both politically and socially.

CASA chair Adam Brown, a University of Alberta student, told The Canadian Press that students need to know voting is not difficult at all and their opinions are important. 

"Millennials are the largest voting bloc this time around, so students and young people have the potential to make an enormous impact on this federal election," Brown says, as quoted by CTV News.

As reported by Narcity last week, a recent Angus Reid poll shows millennial voters are dramatically split by gender.

The poll shows the majority of men between 18 and 34 support the Conservatives, with the Liberals and NDP not too far behind.

Millennial women, on the other hand, are mostly behind the Liberals and NDP, with support for the Conservatives lagging behind significantly.

Unions representing almost a million students across Canada also sent a joint letter to federal parties making it clear just what they want and expect from politicians. 

The letter shows students are keen to see the government kill interest on student loans, increase federal grants, and create more high-quality jobs for students. 

While this federal election looks like it will be a close race, millennial voters will surely play a massive role in whoever comes out on top. 


There are stories everywhere. If you spot a newsworthy event in your city, send us a message, photo, or video @NarcityCanada on Twitter and Instagram.


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