Longo's Just Opened Its First Cashless Mini Store In Downtown Toronto (PHOTOS)
Longo's tiny new food store is in the PATH.
Longo's launched their newest store, Pronto Eats in the Toronto underground PATH today at Yonge and Bloor. It is a quaint 1000-square-foot space that caters to commuters with convenience-based options that are ready to eat while they're on the go. The Longo's Toronto convenience store is the chain's first cashless location.
Customers can order food through Ritual or Grocery Gateway for same-day pickup at the Hudson's Bay Centre location, which is also steps away from the subway. The to-go food will not be using single-use plastics, but instead will opt for "multiple reusable solutions".
The store has a "Take It Back" program in effect where customers will be able to return their used plastics and have them recycled by Longo's. There will also be a cafe available for everyone's coffee needs. A pilot project had been launched at the Longo's Maple Leaf Square location in July of this year.
"Our pilot test was designed to evaluate approachability and the depth of demand for this style of convenience," said Longo’s spokesperson Rosanne Longo. "The response from our guests was overwhelmingly positive and we are thrilled to now bring this concept to life in an ideal location for our demographic and brand."
The Toronto PATH is a 30-kilometre long underground tunnel which connects the subway with underground shops and also connects more than 50 buildings and towers in the area. This store is focused on providing commuter-friendly food to the thousands of people that pass through Yonge and Bloor daily.
Two more stores of the same kind are set to open in Liberty Village and in East Gwillimbury, just north New Market later in the fall.