After only three years of operating, YouTube has announced its YouTube Studio in Toronto is shutting down. The company, which is owned by Google announced in an email last night that the studio, which is their only creator space in all of Canada, will be closed later this year, citing a shift in strategy as the reason.
The 3500 square foot space, which is currently located at George Brown College on Richmond Street, opened in 2016. According to their website, at the time of the opening YouTube said, "we’re so excited to welcome you to YouTube Space Toronto." They went on to say that the studio would be a place from people to learn, connect, and create with other YouTube content creators. The studio space was also used to host workshops and other events for the public.
However, that will all come to an end soon as YouTube shifts its strategy to no longer include a permanent studio anywhere in Canada. This is a big loss for the creator community in Toronto but YouTube's strategy shift does have some good news. In lieu of a permanent studio in just one city, the company has opted instead to have pop-up spaces that will launch on a temporary basis all throughout the country.
This won't be the first time YouTube has tried the pop-up method for studio spaces. In fact, they have opened pop-up spaces all around the globe on a very short term basis. Typically the pop-ups have lasted for three days and have included speaker series and workshops.
In the past year, YouTube has hosted pop-ups in Buenos Aires, Nashville, Bangkok, Milan, Mexico City, Manila, and more.
While the company will no longer have a permanent presence in Canada, they do still have a number of these YouTube Space studios around the world. According to their website, there are Spaces in Los Angeles, New York, Mumbai, Paris, Rio, Tokyo, Berlin, Dubai, and London.
Disclaimer: Cover photo used for illustrative purposes only.