Pot-Infused Drinks Will Be Hitting Canadian Fridges This December With Molson's Help
Cannabis-infused drinks will hit shelves in Canada this December.
With cannabis edibles now being legal in Canada, it's no wonder that some of the big brands are trying to get in on the action. A new joint venture between beer giant Molson Coors and Truss Beverage Co. is set to bring pot-infused drinks to Canada's legal market for the first time this year. According to CP24, the drinks will feature both CBD-based spring water as well as beverages that contain THC.
So, when can you pick up one of these fancy drinks? Truss Beverage Co. and HEXO Corp. are creating beverages that will contain THC, which is the compound in cannabis that gets you high.* However, these products aren't expected to be released until sometime in December, according to Truss chief executive Brett Vye.
Wait, December? But pot’s legal! Why do I have to wait so long? Because although cannabis officially became legal on October 17, 2018, edibles were left in illegal limbo until, and due to Health Canada's regulating process, it cannot be legally sold until 60 days after becoming legal.
"The amended regulations under the Cannabis Act will support our overarching goal of keeping cannabis out of the hands of youth and protecting Canadians by helping to mitigate the health risks posed by these new cannabis products," said Ginette Petitpas Taylor, Minister of Health after the legalization regulations were first finalized back in June.
Although details on what kinds of cannabis-infused drinks you’ll be able to pick from come December are sparse, the company seems confident that it will be supplying Canadians with the goods.
“We've been at this for quite a while now, and we feel very confident and very excited about the THC products we will be launching,” Vye said in an interview with CTV.
In total, Truss plans to launch six cannabis beverage brands but has refused to say whether any of those will also feature alcohol.*
*This article has been updated.