Canadians Have Just Revealed What Exactly Makes The Perfect Halloween Costume
Hint: Game of Thrones costumes are not unique!
With the month of October now upon us, it’s officially Halloween month, and the darker nights, colder weather, and fall leaves are already getting us right into the spirit! If you haven’t sorted out a costume yet, have no fear. Thrift giant Value Village (Village des Valeurs if you’re in Quebec) has broken down what makes the best Halloween costumes in Canada for 2019, and here’s what you need to know.
According to Value Village’s survey, if you truly want the creme-de-la-creme of Halloween costumes, you need to add a bit of a personal "flair" to your outfit. More than 90% of shoppers told researchers that they admire and appreciate a home-made costume that features, much more than a store-bought costume.
If you’re in the 51% of Canadians that want to wear a costume that no-one else will have, then customization is going to be key. In fact, less than 21% of shoppers said they’d be looking for an entirely “new, as-is packaged costume,” as the majority intends to mix previously-owned and brand-new items, to create a one-of-a-kind outfit for the occasion.
If you’re looking to be completely unique this Halloween, avoid costumes that relate to any of 2019’s biggest blockbusters. A whopping 91% of Canadians are confident that movies and TV shows will be the top inspiration for costumes this year, with Avengers, The Lion King, Game of Thrones, Captain Marvel and Toy Story looking like particularly popular ideas.
When it comes to Generation "Z", which Forbes lists as anyone born between 1995 and 2010, one of the most important parts of the Halloween experience will be sharing the costume on social media.
More than 70% told Value Village that they would be posting their Halloween experiences on social media sites, with a similar percentage of Millennials (64%) also planning to post their own or their kids' Halloween pictures online.
When it comes to shopping for their perfect 2019 Halloween costumes, Canadians are now thinking more sustainably and economically than ever.
According to Value Village’s survey, 80% of shoppers are planning to spend $50 or less on their outfit, with just over half (51%) intending to spend less than $25.
With this budget in mind, many are opting to try thrifting or second-hand-shopping first, and are managing to find wallet-friendly, planet-friendly, and completely unique costumes, all in one place!
If you’re not fully prepared for Halloween yet, don’t panic. You’ve got 30 days left to come up with the costume of your dreams, and your nearest thrift store could end up having everything you’ve ever wanted!