Canadians Are So Over Canada Goose, But We’re Still Buying Them More Than Ever
They're controversial but also breaking records.
In a few months, you'll be seeing them everywhere, with their soft fluffy hood fur and iconic compass inspired badge on the sleeve. That's right the Canada Goose coat season is almost upon us!
If there's one brand that's more controversial in Canada than Tim Horton's it is the luxury winter coat company Canada Goose. So, what is it that drives our passionate hatred of Canada Goose?
One factor could be the fact that one of their least expensive jackets is still around $800 and that's before taxes. Meanwhile, their most expensive is almost $1700. Although most Canadians hate the idea that we are potentially being overcharged, one thing they hate more than that is the actual construction of the coats.
The company has long been called out by animal advocates for apparently killing coyotes to get the fur for the edges of their hoods. Beyond that people also say that they cruelly over-pluck geese for feathers for the down filling of their jackets. People are so mad about the jackets that they have started Twitter accounts like @CanadaGooseKills calling out the company's alleged actions.
Coyotes Killed for fur trims, geese violently plucked over and over again for down filling and sheep violently sheared for wool. #AnimalExploitation #TrapsKill #CanadaGooseKills pic.twitter.com/QkmnryrvQq— Canada Goose Kills (@CanadaGooseKILL) October 4, 2018
But a bigger question besides why Canadians hate Canada Goose jackets so much is if we do really hate them, why do we keep buying them? As it turns out, Canada Goose shares were at a record-breaking price recently and in the first three months of the year alone, they reported over $8 million in profits.
So despite everyone's deep hatred of the company, they are growing and according to economists are going to keep having huge gains, growing by more than 25% for at least two years.
As for Canada Goose's response to people who claim they are inhumanely treating animals, they state that in the regions they trap and get their fur from, coyotes are actually considered to be a pest and them killing them actually helps the environment.