With legalization of cannabis coming to Canada next July, companies are scrambling to find a way to capitalize on what was previously an untapped, illegal market. The latest addition to the list of corporations and companies that will be introducing itself to the cannabis industry is Constellation Brands.
You may have never heard of Constellation Brands, but you definitely know their products, such as Corona Extra or Modelo beer.
And now the company that brought you foreign beers will be bringing you cannabis beers after legalization hits Canada next year. Teaming up with the massive marijuana company, Canopy Growth Corp., Constellation Brands is aiming to create cannabis-based drinks in an effort to stay ahead of evolving consumer trends and market dynamics.
There are plenty of cannabis-based beers and beverages sold around the world, but this will be the first of its kind for Constellation Brands sold exclusively for the Canadian market.
The product details are still unclear, but what we do know is that these cannabis-based beverages will only be sold in Canada or in other countries where legalization is in place, meaning you definitely don't want to get caught bringing a 6-pack of cannabis beer on your next road trip south of the border!
Source: CTV News