Drake's fashion-forward fans are about to get even more places to score some pieces from the rapper's clothing label, October's Very Own. Two new OVO stores are set to open in Canada, as part of Drake's global retail expansion of the clothing brand.
The new locations are set to open on both the West and East coast in Canada, which includes an additional store location in the Greater Toronto Area and a store in Vancouver, the very first OVO shop to open outside of Drake's home city.
The new Ontario shop will be at Mississauga's Square One Shopping Centre. The OVO store will occupy some prime real estate near the main entrance of the mall, just beside Lululemon across from Victoria's Secret and the Microsoft store.
The Vancouver store will be opening as standalone boutique at 1044 Robson Street. The space will be 2,000 square feet and was formerly occupied by a menswear shop called Boys'Co.
OVO has already made its mark at both new locations, wrapping the entire front windows in their signature owl logo.
Drake chose downtown Toronto as the location for his first OVO store back in 2014. Years later, OVO set up shop at Toronto's Yorkdale Mall. Drake celebrated the opening of the Yorkdale location with this epic video of his crew riding a Cadillac through the mall.
Outside of Canada, OVO has a boutique in London's Soho district, as well as a storefront in Los Angeles. With the way things are going, we can certainly expect more OVO store announcements in the coming years.
Source: Retail Insider