Loblaw's has created quite a stir with shoppers by asking for people to submit either a copy of their drivers licence or their current utility bill in order to get the $25 gift card the company is giving out as compensation for admitting to fixing the price of bread.
People aren't happy and now the store is under investigation by Canada's privacy commissioner for asking for the information at all.
But what do you yourself do if you received an email from Loblaws asking you to send in your information?
MoneySense talked to some experts in order to find out any tips for people who have received those emails from Loblaws.
The overwhelming consensus among the experts is that you DO NOT NEED to hand over ANY information other than what you already supplied to Loblaws when you first applied for the card.
Ann Cavoukian, a privacy expert from the Privacy By Design Centre Of Excellence at Ryerson University said on the issue:
“Tell Loblaw you’ve given them enough info already and demand your $25 gift card.”
Other experts suggested contacting the privacy commissioner right away if you received one of these emails.
While Loblaws says it will not keep any documents it receives, sending information exposes you to things such as identity theft.
To sum it all up, the advice is that you shouldn't just do what Loblaws wants without question.