L'Oreal made headlines just last week when their UK counterpart brought on their first hijab-wearing model into their newest hair care campaign. The diversity in the campaign was welcomed and celebrated on social media with open arms, but it seems Amena Khan, the model featured in the campaign, came under so much fire in the wake of the launch that she had to step down before the dust even settled on the campaign's reveal.
It all started after Amena was announced as the new L'Oreal ambassador, while many were excited and happy about the change in L'Oreal's direction in terms of models, there were some who did not agree. Their argument being that the campaign was for hair products, but the model's hair wasn't even visible in the advertisement because she was wearing a hijab.
With that, people began to do some digging and found older tweets from 2014 that showed Amena as anti-Israel, and they quickly went viral:
These are only a few of the tweets that were dragged up, but since they have now been deleted by Amena, you can view the rest of them here if you are curious. Regardless, the tweets caused a pretty big uproar, and while people were expecting a statement from new ambassador, they definitely did not expect this:
In the post not only did Amena say she deleted the tweets to reflect her current more positive way of life, but she also stepped down from the campaign on her own. She claimed it was because she did not want controversy to taint the campaign. Many have voice their distaste in L'Oreal's decision to let her go on Twitter considering the situation:
When reached for comment by BBC Newsbeat, L'Oreal responded with the following statement:
"We have recently been made aware of a series of tweets posted in 2014 by Amena Kahn, who was featured in a UK advertising campaign. We appreciate that Amena has since apologized for the content of these tweets and the offense they have caused. L'Oreal Paris is committed to tolerance and respect towards all people. We agree with her decision to step down from the campaign."
It's unclear whether L'Oreal had actually told Amena she was getting pulled off the campaign and was given the opportunity to publicly claim it was on her own merit or if she really did choose to do so herself. Though the conversation on the topic extends much further past the actual controversy in regards to how companies handle women, and people of colour in comparison to their white counterparts in the industry when push comes to shove.
Source: Daily Caller