We doubt that there’s anyone who wants someone to be able to track them and their movements literally ALL THE TIME.
And they don’t even have to keep that information to themselves.
These phone companies have a joint venture service called EnStream, which allows them to share your information, including your exact location for the purpose of 'validation'. One Rogers media relations representative says that this a service that "protects customers information by setting industry standards for security and authentication across the industry". According to Rogers, it's used when your personal information is being shared to other services.
They say their allowed to do this because customers have to ‘consent’ to having their information shared before it's sent along to Enstream.
But what exactly that ‘consent’ looks like is unclear, all 3 big companies don’t say exactly how they go about getting your approval for them to share your information.
It’s also unclear how exactly you can see if you have consented to sharing your information with a third party, or how to withdraw you consent once you realize that consent on your part has been given.
Enstream says that “some subscribers are, at their request, excluded from any services that allow other parties to access any information, including location data."
Christopher Parsons, a research associate at the University of Toronto's Citizen Lab, says that it can be tricky for customers to know if their data is being shared or not, "Consent can be really well done, and users still not quite understand it."
So if you’re signed up to one of these companies your exact location info may be less than protected than you thought it was.