Canadians went into a frenzy last month when cellular providers across the country engaged in a data plan price war.
It all started when Freedom Mobile, a mobile network operator under Shaw Communications Inc., introduced a promotion for $60/10 GB data plans in December. The move was intended to provoke Canada’s Big Three - that is, Rogers, Telus and Bell - to undercut their own data rates.
With the Big Three facing the threat of losing customers, they responded by offering their own promotions for $60/10 GB data plans.
Canadians in Ontario, BC and Manitoba spent hours on the phone trying to connect to customer service reps at each company. Most were able to avail of the deals; however, many others were not, as the promotion period only lasted for less than a week.
Now, customers who missed out on the deals are trying to snag the $60/10 GB data plans, despite the deadline having already passed. Some have been successful, especially those who push the case of having been long-time customers with their providers.
Others have employed tactics that threaten the company’s customer retention. One customer who was turned down by Rogers said on Twitter that he would drop their services and switch to Freedom Mobile instead, and it was only when Freedom Mobile responded to him that was he able to get Rogers’ attention.
Finally got through to @Rogers to see if I could still access their 10GB plan. @RogersHelps told me “rules are rules” and will not honour the sale they had. Said @FreedomMobile is a different plan. Then told me to have a good day :(#CanadiansPayTooMuchForWireless— Filiplic (@MrFiliplic) December 22, 2017
Another customer was able to get the deal from Koodo after complaining of the company’s scrambled customer service during the promotion period.
He had reached out to Koodo several times by phone and social media but was never connected to a customer service rep once.
@koodo Never heard back from you regarding the (now unavailable) 10GB for $60 and could never get through to you via phone. Not impressed right now, considering I am hearing 7GB & 8GB plans are available, but not in Ontario.— W. Brendan Waller (@brendanwaller) December 21, 2017
After complaining on Twitter, Koodo reached out to him and said he was getting the plan. In a similar fashion, Telus is looking to honour their offer to customers who reached out to the company before the deadline but were unable to connect to a customer service rep.
It’s hard to pass up on deals like this, especially in Canada where wireless rates are among the highest in the world. However, even if you weren’t able to get a $60/10 GB plan, there’s no need to fret as it’s highly likely Canada’s wireless companies will go at it again with even bigger blockbuster deals in the near future.