As reported by BBN Bloomberg, Coca-Cola has been in serious talks with Aurora Cannabis to develop drinkable cannabis products. The coming together of the world’s largest beverage company and Canada’s marijuana producer would be a totally groundbreaking move. Since talk of the potential partnership came out, stocks for both companies have increased.
We're wondering, what exactly will these Coca-Cola pot beverages encompass? While there have already been deals made between alcohol and marijuana companies, it's assumed Coke products will be different.
Companies like Molson Coors are making cannabis-infused drinks aimed at giving customers a buzz similar to the way smoking pot would. Coke, on the other hand, has another sort of purpose in mind.
The company has been trying to respond to consumer desire to stay away from sugary drinks by opening up to healthier options. This partnership with Aurora Cannabis could be one of their answers their looking for.
BNN is speculating that the two companies would probably produce cannabis-infused drinks aimed at easing inflammation, pain and cramping rather than getting customers high. This would be done using cannabidiol, or CBD which the non-psychoactive chemical found in marijuana plants.
“It’s going to be more of the ‘recovery drink’ category,” a source told BBN. This could potentially be something complementing their Powerade products.
While nothing is official, Kent Landers, a spokesman from Coca-Cola did have this to say to BBN, “Along with many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world. The space is evolving quickly. No decisions have been made at this time.”
Only time will tell what the beverage and marijuana giants have cooking up.
Source: BBN Bloomberg