Although the retail giant has since apologized and removed the infamous image (see below), the company is still far from being off the hook as they still face heat on social media for actions being called racist and inappropriate.
The latest two celebrities to join the movement against H&M are none other than NBA star LeBron James and rapper Diddy (or Brother Love, shall we say); the athlete and musician have responded by updating the ad in a way they view as, much more suitable.
Lebron James posted an upgraded image showing the young model sporting a crown and a much better hoodie. Diddy later followed suit and posted his own version, one that read, "Coolest king in the world".
Both stars were quick to put the clothing retailer in their place, ushering a message that calls for respect and love for everyone. The Swedish-based company report to be "deeply sorry" for both the picture and the actual print, removing the garment from their full product offering.