Canada's wireless providers are currently engaged in an all-out war, with each of them launching their own $60/10 GB deals in British Columbia, Alberta and Ontario. The heightened competition is a result of Freedom Mobile's significant lowering of their data pricing, which disrupted the market and initiated a domino effect among the "Big Three."
Freedom Mobile is offering the lowest price for a 10 GB plan at $50/month, a move that was intended to provoke Rogers, Telus and Bell to undercut their own data rates. With its newly upgraded LTE network, Freedom Mobile's deal is a shining example of what data plans should be priced at in Canada.
Paul McAleese, the CEO of Freedom Mobile, had this to say about their strategy: "Offering our customers access to this much data on our new LTE network resets the marketplace and redefines what Canadians should be paying for data. Until now, the approach to wireless data pricing has been deliberately punitive, and out of line with customer usage."
Freedom Mobile's 10 GB plan for $50/month is available from Dec. 16 to 19, 2017 and includes the following features:
- 10 GB on Fast LTE
- Unlimited talk to Canada and U.S.
- Unlimited global text, with picture and video
- 500 MB full-speed data when abroad
The company is also offering the full range of new Apple devices, including the iPhone X.
"By offering iPhone in combination with our Big Gig data plans and significant network improvements, we're giving Canadians a new and improved option in a wireless service provider," said Jay Mehr, the president of Shaw Communications Inc.
No matter which wireless provider Canadians end up going with, they must act fast because these exclusive data plans will only be offered for a limited time only. Each of the companies will offer the deal until Tuesday of this week.