As Canadians, one thing we all used to have in common was our love for Tim Hortons. But, since the coffee chain was bought out by multinational fast-food giant Restaurant Brands International, Tim Hortons has seen a steady loss of its once-loyal customers.
Canadians were quick to pick up on the changes. The quality of the coffee suddenly became significantly worse, as did the food. Tim Hortons' fall from grace officially became real when the coffee chain plummetted down the 2018 list of the most influential brands in Canada.
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Tim Hortons has also been at the center of negative media attention for quite some time. Dozens of store franchisees have called RBI out for "abusive behaviour" and for overcharging them for supplies. The franchisees have even banded together and taken RBI to court - the whole thing has been nothing short of a publicity nightmare.
#TimHortons = poor service, poor quality food and coffee, poor manager. All this turns into "I'll buy my breakfast elsewhere". It's sad to see a franchise go down the toilet. Goodbye Timmies.— Greg McLaughlin 🍁 (@GregM905) October 18, 2018
Tired of greedy companies like @TimHortons continuing to look to make an extra buck while the quality of their goods & services continues to decline. They freeze everything, can't get my order right half the time, & if I order a coffee after noon it is burnt. No thanks.— Matt LaBelle (@mattlabelle) January 3, 2018
But, since July, Tim Hortons has been working tirelessly to win Canada's love back and its finally being reflected in their sales. According to the Financial Post, Tim Horton's sales grew by 0.9 percent in the previous quarter, which ended on September 30th.
Tim Hortons has also appointed a new chief corporate officer, whom they say has contributed to the brand's sales growth in recent months.
Tim Hortons has also announced the launch of a massive $700 million renovation project across their store locations in the next 4 years. The plan will transform the Tim Hortons interior into a welcoming, open-concept space. They have already completed about 100 renovations and are slated to renovate hundreds more by 2021.
Timmies will also be launching a kids menu sometime in the next few months. They've also been testing a loyalty program for Tim Hortons customers, and plan to roll it out nationwide in early 2019.
Burger King and Popeye's, also owned by Restaurant Brands International, reportedly saw steady improvements this quarter as well.
Source: Financial Post