This article was originally published in June 2018.
It's no secret that a lot of Canadians do not like Tim Hortons anymore. Whether it was their merger with an American company or just their food/service quality, a lot of people are turning their backs on the Canadian born chain.
But that hasn't stopped the owners of the company, who are now setting their sights on a new and honestly unexpected market overseas, China.
The owner of the chain, Restaurant Brand International is going even more international by announcing that they are planning to open 1500 locations across China over the next 10 years.
Apparently, the move is a strategic one in response to the fact that Tim Hortons has been declining a lot in Canada lately. They are hoping entering a new market will revive the brand.
Canadians have been upset about Tim Hortons for a little while now. It all started back in 2014 when they merged with Burger King, losing their reputation as a purely Canadian Brand.
But the outrage was escalated even more this past year when there was a big public issue with the company and franchise owners over Ontario's minimum wage increase, which resulted in some people protesting outside various Tim's locations.
They are hoping to find more success in a fresh new market with this massive expansion. The new locations in China could begin opening as early as 2019.