A Toronto-headquartered cannabis company is partnering with Abercrombie & Fitch to sell CBD-infused bath bombs and other body care products. The collaborative deal with Green Growth Brands Inc. was announced on Tuesday. It will entail the launch of an Abercrombie & Fitch CBD-infused body care collection at a limited number of stores.
The line, which will be called Seventh Sense Botanical Therapy, will consist of various body scrubs, bath bombs, cleansing oils, lotions, and lip balms. The products are expected to be sold in 10 Abercrombie & Fitch stores in Massachusetts, California, Colorado and Nevada.
Green Growth Brands Inc. currently operates in the U.S. personal-care market through its CBD-containing product line at DSW shoe stores and through its ownership of a number of CBD retail stores in certain American malls.
According to a statement from Bloomberg, the Seventh Sense Botanical Therapy products will be made with CBD ingredients which are extracted from hemp (an ingredient that was legalized back in December through the U.S. farm bill).
Many users believe that CBD remedies a wide range of health issues, all the way from insomnia to pain and inflammation. However, it is advised that before you begin using products that contain CBD, you should consult a physician.
Green Growth nearly bought out Canadian cannabis company Aphria Inc. last month, when Aphria's stocks were significantly overvalued. However, Bloomberg now reports that the two cannabis companies are in talks of a potential commercial arrangement.
Abercrombie & Fitch, the once-prominent American casual wear retailer, saw its popularity plummet back in 2013, when an interview with CEO Mike Jeffries from seven years earlier went viral.
In the interview, Jeffries' controversial statement regarding Abercrombie's marketing practices caused global outrage, with the statement that his brand was suitable only for the "good-looking, cool kids" at the core of the uproar. Jeffries also stated that certain people simply did not belong in his clothes - particularly those who were overweight.