When it comes to alcohol, we all have our favourites. Some people prefer to order vodka limes or vodka crans when they go out, while others like to stick to rum and coke. One drink that hardly ever fails to please though, is tequila. Nick Jonas' Villa One Tequila brand was inspired by Canadian celebrities.
If you've been keeping up with the Jonas Brothers lately, you may have heard a pretty big announcement from the youngest brother of the trio on Wednesday evening before the band's Madison Square Garden show on their Happiness Begins tour.
Don't worry - the JoBros aren't breaking up again. Instead, Nick was ecstatic to announce a product that he's been working on for quite some time now along with his friend and fashion designer, John Varvatos.
Over the last 18 months, the duo has been developing their own liquor brand, Villa One Tequila. The name came from the estate that Nick and his friends were staying at when they came up with the idea for the brand while sipping on some drinks, of course.
Getting started in the booze business is no easy feat, but luckily, Nick has some celebrity friends that are quite experienced (and successful) in the industry.
“I think there’s something to learn from every person who has started a spirits brand. I admire George Clooney and what he’s done with Casamigos. Dwayne Johnson, a cast member with me in ‘Jumanji,’ is doing a tequila of his own, and Ryan Reynolds has Aviation [gin]. It’s about looking at any of those potential competitors and comparing them to us."
Villa One made its first public debut during the Thursday night Jonas Brothers concert and will be available at all shows on tour before it officially launches in early 2020. You can read more about the tequila at this link.