It's official - the parent company behind the Sobey's grocery chain is taking over Farm Boy - a.k.a. Ontario's very own version of Trader Joe's in the US. The $800 million deal was reached by Empire Co. Ltd. in a bid to expand the farm-to-table grocery store's reach in Ontario and we couldn't be more excited.
Farm Boy, the Ottawa-based grocery store has been gaining a fan base for over 36 years. Currently, it has stores running across southern Ontario in Brantford, Cambridge, Cornwall, Hamilton, Kingston, Kitchener, London, Ottawa, Pickering, Etobicoke, and Whitby and more.
Sobeys owner to acquire Ontario-based grocery retailer Farm Boy https://t.co/OzBZdCNXRk
For those who might be unfamiliar with the chain, it's basically like the Canadian version of the American obsession, Trader Joe's. The stores are filled with local produce, butcher meats, artisan cheese, fresh dairy, and baked goods - all for amazingly affordable prices.
All stores feature Farm Boy Kitchens with fresh salad bars and tons of ready to eat hot and cold breakfast, lunch and dinner options. They carry an array of gluten-free, organic and natural food options. Fresh soups, handmade sausages, burgers, and prepared meals are made from scratch without preservatives and chemicals.
Empire has acquired 26 Farm Boy locations across the province. Chief executive, Michael Medline says they are hoping to double the size of the business with the new deal. It will allow them to speed up growth around Toronto as well as southwestern Ontario. They are planning to build brand new stores as well as convert some existing Sobey's locations.
Empire has also said that Farm Boy products will be added to Sobey's online grocery store platform which is launching in the Greater Toronto Area come 2020.
No details yet on where we'll be seeing the new Farm Boy locations, but with the deal closing at the beginning of 2019, I'm sure those answers will be here soon enough. Come at us Farm Boy, we're ready for ya!