It seems like almost every company is getting in on the mask game these days. Roots masks are the latest item to hit the market, and they're already selling out. The company is also providing help and fashion to frontline workers.
Reusable masks available on the store's website come in a variety of designs that match some of their more popular items. This includes the company's signature salt and pepper look, which comes lined with maple leaves or solid colours.
As of April 29, they are entirely sold out, however a Roots representative told Narcity that they are aiming to have the next batch available on Tuesday, May 5.*
Each mask has a pocket that can be used to store extra filtering material for increased effectiveness.
Roots repurposed its Leather Factory in Toronto to exclusively create the new masks (while following all health guidelines in doing so).
The products also support a good cause.
For every reusable mask that the clothing company sells, it is donating one medical-grade mask to frontline health professionals. So far, that number is 3,000, according to a company press release.
In addition, the company is donating $500,000 of its own products to be remade into scrubs.
They've also worked with other companies to provide comfort kits to frontline workers that include Roots clothing.
"Supporting the communities where we live, work and do business has been at the heart of what we do for more than four decades," Meghan Roach, Interim Chief Executive officer said in a statement.
They aren't the only Canadian company with this plan.
Canada Goose has also turned its efforts to creating personal protective equipment. The company has started making scrubs and patient gowns at its facilities in Toronto and Winnipeg.
While the original plan was to produce 10,000 units, that has since been increased to 1.5 million.
*Editor's note: This story has been updated.