Sweet, bold, lush, exotic, mellow — if these words conjure visions of paradise causing you to swoon with delight, that's because the coffee they're describing does exactly that.
With Ethical Bean, coffee not only tastes good but it does good too. And it's about to get even better because the company is giving you and your favourite Canadian community organization a chance to win free coffee for an entire year.
All of their coffee is fairtrade and organic, made with 100% arabica beans that are sourced seasonally by Canada's first Q-Grader (like a sommelier of the java world, fancy huh?). Fun fact: coffee is a fruit, so it tastes best when sourced from different places depending on the time of the year.
It's details like these that make a cup of perfectly roasted Ethical Bean coffee that much better.
Plus, their coffee is traceable from crop to cup using a unique QR code on the back of each bag. Why? As the brand puts it, "Because transparency means accountability, and accountability means change."
You can find out exactly which fairtrade co-ops grew the beans, when the coffee was roasted (in Canada, always!), who roasted it, and how the coffee scores on body, sweetness and more.
Just in case you needed yet another feel-good factor when it comes to Ethical Bean, get this: over the last 15 years, the brand has worked with Fairtrade to invest over $4 million in the social, environmental, and economic wellbeing of communities in coffee-growing regions of the Global South.
In 2020, they even started a "Frontline Fuel" program, giving free coffee to healthcare workers to help keep them energized while fighting against COVID-19. The company always strives to live up to their name — and these initiatives are nowhere near exhaustive.
Championing unsung heroes is in their DNA, which is why Ethical Bean wants you to nominate a Canadian philanthropic organization of your choice to give their team and yourself a chance to win free coffee for a year. A great cup of coffee and a great act of kindness? Now that's the kind of positivity we're talking about.
Entering is easy. Just fill out the form below and explain why the organization you're nominating — whether it’s your local food bank, art centre or neighbourhood house — has inspired you. So go ahead and show a little love!
The winner will definitely see it come right back since they won't just get the satisfaction of paying the good vibes forward, they'll also get a little something for their trouble: a year's supply of coffee equivalent to one bag or box of pods a week, a prize worth around $650.
As an added bonus, Ethical Bean is giving Narcity readers a special discount code for their online store. If you want a serious cup of coffee that tastes amazing and helps add a little goodness to the world, save $10 when you spend a minimum of $25 using the code NARCITY10 at checkout.