It’s the year 2022 and Gwen Stefani is once again being accused of ripping off another culture with her look — and this time, it’s all about dreadlocks.
Internet users have been putting Stefani on blast for the “dreadlocks” she seems to be wearing in Light My Fire, her latest video with Jamaican singer Sean Paul.
The video shows Stefani in a black, yellow and green outfit — the colours of the Jamaican flag — with her hair done into thick braids and knotted at the top.
"No one can appropriate a culture the way Gwen Stefani does," wrote another user, citing a few other problematic moments from the last few decades.
\u201cno one can appropriate a culture the way gwen stefani does\ud83d\udc80\u201d— \ud835\udd31\ud835\udd2f\ud835\udd22\ud835\udd33\ud835\udd2c\ud835\udd2f\ud83e\udd0d\ud83c\uddf5\ud83c\uddf7 (@\ud835\udd31\ud835\udd2f\ud835\udd22\ud835\udd33\ud835\udd2c\ud835\udd2f\ud83e\udd0d\ud83c\uddf5\ud83c\uddf7) 1657790946
Many of Stefani critics pointed out that we've seen her do this sort of thing before. She's worn Indigenous clothes, donned a bindi and put her hair into Bantu knots in the past.
British singer Adele also got ripped for wearing Bantu knots to an event a few years back.
For the record, cultural appropriation means "copying or using the customs and traditions of a particular group or culture," especially when the copier is from a more dominant or powerful group in society, according to the Oxford dictionary.
However, her stylist says she's not actually wearing dreadlocks in the video — and that they talked about cultural appropriation while designing her look.
"It isn't 'locs,' it's fishtail braids and that's a very white side of hair braids," stylist Savannah Baker told World Music Views after the outrage erupted.
\u201cBIG UP 2 Dis Talented and Legendary Woman @gwenstefani !!! How y'all liking our #LightMyFire video?!?\u201d— Sean Paul (@Sean Paul) 1657820005
She added that she had a "long conversation about cultural appropriation" with Stefani, and that she spoke to "various Jamaicans" about the colours before adding them to Stefani's costume.
Stefani hasn't addressed the outcry, but she's had plenty of people defending her, from fans to some particularly enthusiastic right-wing pundits.
The new video is Sean Paul's most popular on YouTube in the last four months.