There's no denying that in today's day and age, Instagram truly does run the world. Not only does it attract the interest of millennials, but it also helps to drive the economy. All your favourite Instagram influencers make mad money, simply because you follow them and give them a platform to share their content and live their lives.
In 2018, Instagram has reached peak popularity. In February, a photo posted by a celeb we all know and love broke the record for most liked and has yet to be surpassed. Curious to know who it is? We've put together a list of the most popular photos of the year, and odds are good you won't be too surprised...
10. Cristiano Ronaldo - 11,378,472 likes - July 2018
This super talented soccer player has taken the title of "King of Instagram". Apart from @Instagram, Ronaldo has the most followers on the social media site, boasting over 148 million fans and counting. In this photo, he can be seen with his wife, Georgina Rodríguez.
9. Kylie Jenner - 11,394,370 likes - September 2018
Even though Kylie Jenner only ranks 7th in terms of most followers on Instagram, you'll find her in several places on this list, likely because of her super loyal fans. In 9th place for 2018, we see Jenner looking pretty in pink with her daughter, Stormi.
8. Kylie Jenner - 11,861,387 likes - October 2018
A second time on the list already! Are we shocked? No. This adorable photo was posted to commemorate Stormi's first Halloween. The two wore adorable matching butterfly costumes, which was definitely a shoutout to Travis Scott and his song 'Butterfly Effect'.
7. Kylie Jenner - 12,277,765 likes - August 2018
Yet again, Kylie steals the show (or the IG mentions) alongside her little princess, Stormi.
6. Cristiano Ronaldo - 12,284,907 likes - July 2018
The most loved man on Instagram blew up the likes list yet again, as he announced that he was changing clubs from Real Madrid to Juventus.
5. XXXTentacion - 12,789,174 likes - May 2018
XXXTentacion, the 20-year old rapper who succumbed to a violent shootout in Miami still has a supportive fan base, even after his death. This photo was the lasted posted by himself, shortly before his death, and has gained a ton of popularity for unfortunate reasons.
4. Ariana Grande - 12,831,972 likes - September 2018
This is a very touching photo that circulated at an insane speed. The image was posted by Ariana Grande, after news of the accidental overdose of her ex-boyfriend Mac Miller spread. Despite the 12.8 million likes on the photo, not a single comment has been left, as Grande disabled this feature.
3. Kylie Jenner - 13,067,363 likes - March 2018
Just 300,000 likes short of dethroning second place, here's the Queen of Instagram yet again, with baby Stormi.
2. Justin Bieber - 13,340,646 likes - July 2018
The engagement of Justin Bieber and Hailey Baldwin has made big headlines in 2018. The couple not only got engaged this year, but married as well! Big year for the couple - the fans loved it.
1. Kylie Jenner - 18,039,065 likes - February 2018
The most liked photo of 2018 also turns out to be the photo with the most likes on Instagram EVER. This photo is the first ever shared of Stormi Webster, Kylie Jenner's secret baby. After leaving her fans in the dark for months, we're not surprised that this photo is the site's most popular, with over 18 million likes.
This article was originally written for Narcity Quebec by Izabelle Bee.