The Coachella Valley is getting its first-ever interactive foodie pop-up experience. If you've had California travel on your mind lately, you might want to add this sweet lover's paradise to your bucket list. You can climb a (fake) food wall and swim in cereal at this colorful exhibit!

For lovers of art and all things snacks, this is a total dream.

If you'd like to visit, the event opens April 4, 2020, and grand opening promotion tickets are $20 per person while supplies last.

After the opening, general admission prices are $38 per adult.

So what exactly is Cheat Day Land?

It's all about celebrating those cheat days and treating yourself to the goodies you love - because you deserve it.

The founder and creative director, Rubi Rymenmy, drew inspiration from Japan's many colorful art installations.

What's the result?

You can enjoy an all-immersive exhibit full of your fave foods in cartoon form. Local artists make the decor, and there are so many Instagrammable props to love. 

Since it's dog-friendly, you can even bring your four-legged friend along if you'd like.

While the new Coachella Valley details are still TBD, guests can expect twelve different rooms with treat themes ranging from giant donuts to a larger than a life-sized bowl of cereal.

Don't stress, though. The exhibit isn't just about indulging in your most-loved junk foods.

There will be plenty of ideas on how to balance out those sugar rushes with healthy eating too. 

Whatever mood you're in, there's plenty of things to enjoy and fun photo opportunities to pose with your BFF.

Afterward, why not treat yourself to your favorite meal? Chances are, you'll be hungry.

While you're in the Palm Springs area, there are plenty of other things to do too. Weekenders might want to check out this hidden waterfall hike tucked away in the palms. It's the ultimate desert oasis.

Cheat Day Land: Palm Desert

Price: $20 for opening promotion while supplies last; general admission tickets are $38 per adult.

Location: 72-840 Highway 111 Suite B13, Palm Desert, CA

Why You Should Go: You can climb a fake food wall and swim in a giant bowl of cereal at this new California pop-up.

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