A photo on Facebook has prompted quite an unusual stir online among Toronto residents.  Based on the post, a Toronto pro-sports team is missing their mascot, but people can't tell if it's an ad or a crime. Toronto's professional rugby team, the Toronto Wolfpack, posted a photo of its mascot on Facebook this afternoon, with the headline "MISSING MASCOT".

The photo features the team's mascot holding a football, with the words "Last seen at Lamport Stadium.  Reward Offered" below.  The photo indicates that the mascot's name is "Jefferson", and that he is nine months old.

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The caption that accompanies the photo reads: "We are appealing to our Toronto fanbase to help find mascot Jefferson. The hugely popular Wolf, who made his debut at the 2018 Home Opener, has been taken from our Lamport Stadium home in Liberty Village."

They continue, saying "the urgent appeal comes just 7 weeks ahead of the hugely anticipated 2019 TekSavvy Home Opener, when the Wolfpack face Swinton Lions at the Den. We are urging anyone who has seen Jefferson, or with any information that may help locate him, to please get in touch immediately by emailing info@torontowolfpack.com."

The post has since been shared 80 times, has over 200 reactions and 71 comments but people aren't really sure what to think. 

Upon viewing the photo, Facebook users are, quite frankly, confused.  Some people have speculated whether or not the Facebook post is merely a clever marketing campaign rather than the report of a crime, while others have posted facetious comments based on the assumption that the post is just a part of an elaborate joke.

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People are expressing their confusion in the comment section of the post:

Via Facebook

Via Facebook

Regardless of the post's intended function, the Toronto Wolfpack's "Missing Mascot" announcement has left social media users across the city scratching their heads.

The Toronto Wolfpack plays at Allan A. Lamport Stadium, also known as the Den, located on King Street West in the Liberty Village neighbourhood of Toronto.  The rugby club is the first North American team to play in the Rugby Football League, the first fully professional rugby league team in Canada and the first transatlantic rugby league team.