Good news, vapers — you can now visit a popular retailer in-store for the first time after the opening of the inaugural Canadian Juul store. Toronto welcomed its newest retail space on Monday as the 495 Queen Street W. address opened its doors for the first time! We've got your first look inside the e-cigarette brand's store and what you can expect.
The location is the first of its kind in Canada and will sell Juul products along with offering support and feedback from employees.
"Our retail store will be a place where we can speak directly with adult smokers about our products, including our connected device, as they look to switch from combustible cigarettes to a less harmful alternative," said Michael Nederhoff, general manager of Juul Labs Canada, in a press release.
The Toronto store will also sell the company's Juul C1, a Bluetooth connected device that allows users to track and monitor their nicotine intake through a new Android app that is being tested in Canada.
"We believe the connected device will provide current adult smokers with features they will find valuable," said Nederhoff.
The app also allows offers users to secure their device so that it cannot be used by others, and also to locate their device if lost.
That product is only available online and in the new Toronto store.
Juul's Toronto location will also service all Juul devices.
Nederhoff said that the company is always looking to create more products and reach new costumers while limiting its appeal to youth. It has been criticized for targeting teens in the past.
The store is 19+ and if you want to enter, you'll have to prove your age beforehand.