A new tourism initiative by Florida governor Rick Scott is geared towards luring Canadian visitors back to The Sunshine State.

The Canadian Power Play program is a discount campaign that makes travel to Florida more affordable, specifically for Canadian families. It is a collaboration between the state government and 26 tourism partners including Visit Florida, which is offering 20 per cent discounts at Florida hotels, attractions and car rentals. 

Air Canada will also sell flights for $40 off and vacations for up to a 25 per cent discount if they are booked by November 3, 2017.

"As Florida’s number one international tourist market, Canada is so important to Florida’s tourism industry and the 1.4 million jobs it supports for families across our state," says Scott during a press conference in Toronto. "We will keep working every day to attract 120 million visitors this year and make Florida the number one global destination."

Florida has been seeing a significant decline in Canadian visitors over the past few years due to a collective concern about the current exchange rate between the U.S. and Canada. But Canadians continue to be Florida's top customer, accounting for 23 per cent of its international visitors and spending billions in the state annually.

via @visitflorida

Approximately 40 per cent of Canadian visitors travel to Florida from January through March, staying there as much as 1.9 times more than local visitors.

Here's one example of a deal you can avail:

  • Toronto to Orlando (round trip)
  • Dec 1 to 8, 2017
  • $287 (after taxes and fees)

To check out the available deals, check out VisitFlorida.com.

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