When you think about Tim Hortons the first thought that comes to mind is likely the classic Timbit or a double-double. However, tweets about Tim Hortons' Beyond Meat are ripping the brand apart for straying from that identity. In fact, a number of Canadians have taken to Twitter saying that Tim Hortons should stick to their roots as a coffee shop — they seem to be furious about the new fast-food addition.
This backlash comes only a day after Tim Hortons officially unveiled the plant-based menu items. On Wednesday, the company officially added two burgers to their menu, one BBQ and one regular, that are made with the popular Beyond Meat vegetarian patties. The burgers retail for $5.69 CAD each.
Based on the reaction yesterday, you might think that this launch was super successful.
In fact, at some locations, they were actually running out of stock on the burgers by late afternoon, so clearly people were interested. However, not everyone feels the same way.
Several OG, die-hard Tim Hortons fans have taken to social media to express their disappointment and anger at Tim Hortons for adding burgers to their menu.
They believe the company has completely abandoned their brand as a coffee shop and have become just another fast-food joint.
In the tweets, their reactions range from being confused about the burgers to fully telling Tim Hortons to "stay in your lane."
I’m not entirely sure why @TimHortons got into the #burgers market. Burgers should be hot off the grill; not reheat… https://t.co/pmujJtnOwn— Kari Watson (@Kari Watson)1563461887.0
#TimHortons stay in your lane, now a plant based burger to offer? If you want to be McDonalds just change your name… https://t.co/5zhEvALU0N— Scott Schoneck (@Scott Schoneck)1563416238.0
Why in the hell is @TimHortons selling burgers? I know they’re #BeyondMeat burgers, which I love but come on!… https://t.co/78yOzYMFlD— ChildFreeAndLovingIt🇨🇦 (@ChildFreeAndLovingIt🇨🇦)1563478768.0
I thought @TimHortons was a coffee and donut place ... why are they selling burgers now?— Lauren B. (@Lauren B.)1563419798.0
Remember when @TimHortons baked donuts in house, and had a small menu of breakfast items? But now it's 2019, and a… https://t.co/hxAeSayYCn— Stephen A. Wilson (@Stephen A. Wilson)1563418945.0
Walking into @TimHortons now smells like a cheap diner with their new beyond burger. I understand trying to diversi… https://t.co/ElNuLTkxZJ— Darew265 (@Darew265)1563475971.0
Maybe I'm being overdramatic, but when I saw ads for the latest Beyond Meat Burger...from #TimHortons!!...I felt my… https://t.co/Hx0SIJkDe2— Jenn Errington (@Jenn Errington)1563473174.0
Meanwhile, in a Reddit thread posted to r/TimHortons one employee actually claims that they quit their job at Tim Hortons as soon as they heard about the new burgers saying "It's not a coffee shop anymore, and it hasn't been for a LOOONG time."
Instead, they say they have switched over to working at Starbucks.
Among these critics, there are also a number of people who want to know how Tim Hortons can offer plant-based burgers but still doesn't have dairy-free alternatives for milk at all their locations.
While it's unclear whether those options will be available in the future, in that case, plant-based burgers are hopefully a step in the right direction.