The modern lifestyle blog and store Goop, founded by Gwyneth Paltrow, is opening its Austin pop-up store today, March 1st. The beauty and home goods pop up shop named Goop MRKT will be open from now until Sunday, April 28th. If you want a peek into the beautiful Gwyneth Paltrow's daily routine and favorite products, you should definitely check out the chic shop on South Congress.

The pop-up shop will be featuring an assortment of Gwyneth's personally curated products that she uses and loves. There will be lifestyle and health products like yoga mats and exercise pieces along with bath supplies, candles, and accessories. Expect to see a multitude of personal women's health products, a line that is well known to Goop fans. 

There are plenty of items for sale that you won't want to leave without. One is the iconic Goop crystal egg, which is to supposedly cleanse your aura and bring positive energy into your body. Another is the assortment of soft candies that are formulated to help your body in a multitude of ways. One provides caffeine, one provides immune support and one provides melatonin for a good night's sleep.

The shop is impeccably designed inside and out, with it being drenched in the company's signature modern style. The all white and tan color scheme perfectly reflects the type of chic and trendy yet simple and minimalistic persona that Paltrow takes on for her lifestyle brand. The collection of items for sale are perfectly chosen to complement the stunning aesthetic that the shop exudes.

Goop hinted for their local Austin fans to stay tuned for public events that will be hosted on site of the Goop MRKT during its time in the city. 

@goopembedded via  

Goop was founded in 2008 as a source for actress Gwyneth Paltrow to promote a healthier, unique lifestyle to her readers. In 2012, the company began selling Paltrow's specifically approved products through their website, and in 2017 the first physical pop-up store was launched. In less than two years, the Goop MRKT has visited the biggest cities across the globe, now including Austin!

And just this last month, Paltrow signed a deal with Netflix to create a docuseries on the Goop brand! Definitely check out the Goop MRKT in Austin before it's gone.

The Goop MRKT pop-up shop is located just across the river from downtown at 1204 South Congress Ave.

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