On November 21, Tampax posted multiple tweets that many social media users considered cringe and upsetting. After five days, the company deleted the two publications and issued a public apology to their audience.
The tweets from that Monday read, "You're in their DMs. We're in them. We are not the same."
Then, they doubled down on their page, quoting that post with the caption, "refused to let Twitter shut down before we shared this tweet."
A screenshot of their deleted tweets. Tampax | Twitter
The viral posts received an outpour of comments and much of their audience felt it was a "poor-taste joke."
By November 26, the uploaded messages were deleted and replaced with an apology.
"We messed up with our last tweet. We removed it and we apologize to everyone we offended. Respect is central to our brand values — our recent language did not reflect that. We have learned from this, and we will do better," Tampax wrote.
\u201cWe messed up with our last tweet. We removed it and we apologize to everyone we offended. Respect is central to our brand values - our recent language did not reflect that.\u00a0 We have learned from this, and we will do better.\u201d— Tampax US (@Tampax US) 1669473249
Their followers didn't take this tweet too lightly. They continued to call out the company for "sexualizing" women.
"I’d like to see your apology spell out exactly what you got wrong as many of your followers just don’t get it. You were sexualizing female bodily function. Worse, you suggested your tampons can achieve the type of penetration random men can only dream of. That’s pretty rapey," wrote one user.
Narcity requested comment from the company, though they have not immediately responded.