idea expert

If you've been eyeing up some home renovations, upgrades, or a full redecorating project but are put off by the costs, it doesn't have to drain your bank account. IKEA Canada has built a reputation for affordable furniture, but dig past the Billy bookcases, and you'll find pieces that look like they belong in a designer homeware catalogue — at a fraction of the price.

Narcity Canada recently spoke to Alexia Baggetta, a Marketing and Communications Specialist at Ambria Homes. Her job involves understanding how design choices shape buyer perception and emotional response — so she knows what makes a space feel expensive.