In the lead-up to the tour, Rogers gave away 35 pairs of tickets every week to Rogers customers and fans, plus giveaways on social media, TV and radio.
A free charging station at Rogers Centre during Taylor Swift | The Eras TourCourtesy of Rogers
Rogers also hosted charging stations at Rogers Centre for the shows so Swifties could stay powered up for this high-energy performance.
Here's just a handful of Canadians who had a smile on their faces thanks to Rogers and their commitment to making Swifties' dreams come true!
Isabela
Courtesy of Isabela Sericolla Diniz
Isabela was facing a significant life change when she moved to Toronto. As she settled in the new city, she took comfort in Taylor Swift's music, which only became more important to her during her recovery from an accident last year.
Isabela is a Rogers customer who won tickets to Taylor Swift | The Eras Tour through the weekly giveaways and had the time of her life seeing the show in Toronto.
"Switching to Rogers was the best decision I've ever made," she wrote to Rogers in a thank you message. "Not only because I won tickets but because the customer service is amazing, and service is always so great."
Kassie
Kassie Montgomery (left) with a friend.
Courtesy of Kassie Montgomery
When Kassie's dad won a pair of tickets to Taylor Swift | The Eras Tour in the Rogers customer contest, he knew his daughter was the perfect person to give them to.
On top of getting to experience the show of a lifetime, Kassie found the community at the concert was an unforgettable part of the experience.
"Being in the stadium with so many Swifties was a feeling I’ll never be able to fully explain!" she said. "We got to trade friendship bracelets with everyone in our section, and it was incredible getting to hear everyone’s stories on how they ended up at the concert."
Monica
Monica Milton's daughters pose in their Taylor Swift | The Eras Tour outfits.
Courtesy of Monica Milton
Monica loves that her daughters, aged 11 and 18, share a love of Taylor Swift. So, when she had the chance to win tickets to Taylor Swift | The Eras Tour, she knew who they'd go to if she won.
Delighted to be going to the show, the girls immediately started working on their friendship bracelets and planning their outfits for an unmatched Swifties experience.
Dana and Gia
Dana and Gia at Taylor Swift | The Eras Tour
Courtesy of Dana Caputo
More than anything, Dana wanted to give her daughter Gia the ultimate gift of seeing Taylor Swift | The Eras Tour in person. When she bought tickets from a reseller on Marketplace, she was devastated to discover it was a scam.
When Rogers heard about her story, they stepped in and gave Dana and Gia tickets so they both could enjoy a fantastic night.
Dana told CTV News before the Saturday concert: "I wasn't expecting anything and I'm so happy. I'm so happy this is happening right now.”
Taylor Swift | The Eras Tour has created unforgettable memories for so many fans in Toronto, thanks in part to Rogers' incredible efforts to make dreams come true.
From surprise tickets to special moments at the shows, it’s clear that the magic of this tour is about so much more than music — it’s about the community, joy, and once-in-a-lifetime experiences that will stay with fans forever.
To see more from Taylor Swift | The Eras Tour in Canada, follow Rogers on Facebook or Instagram.
Les filles de Monica Milton, Emily (à gauche) et Vera (à droite), montrent leurs tenues pour Taylor Swift | The Eras Tour.Gracieuseté de Monica Milton
Chiara Langton pose avec une guitare dans sa tenue pour Taylor Swift | The Eras Tour.Gracieuseté de Christine Clogg
La belle-fille de Keith Murray, Meaghan, présente ses bracelets d’amitié et son tatouage « 13 » sur la main en préparation du spectacle.Gracieuseté de Keith Murray
Dana Caputo's daughter poses with a novelty ticket to Taylor Swift | The Eras Tour.
Kassie Montgomery poses in her yellow Eras Tour dress.
A fan makes a heart with their hands in the crowd at Taylor Swift's concert.
Taylor Swift fans showing off their friendship bracelets. 