Advertisement Content

Maybelline is hosting an immersive Toronto pop-up where you can transform your brows

Celebrate the new Superfluff Brow Mousse with product giveaways, brow assessments and more!

Maybelline Superfluff Brow Mousse packaging. Right: Gigi Hadid poses with Superfluff Brow Mousse.

Maybelline Superfluff Brow Mousse packaging. Right: Gigi Hadid poses with Superfluff Brow Mousse.

Unit Production Manager

From pencil thin to boldly bushy or ultra arched to super straight (and everything in between), eyebrows have gone through countless trends over the decades. The latest way of framing your face is something to celebrate for anyone who loves a natural-looking set.

Maybelline New York's newest innovation, Superfluff Brow Mousse, delivers volumized and feathery brows without leaving that dreaded crunchy or stiff feeling. Available in four colours, Superfluff will get your brows looking fuller and softer in only a few swipes and keep them looking defined for up to 16 hours.

To mark the launch of their new product, Maybelline is hosting an exclusive Toronto pop-up on April 11-12, where beauty lovers can experience an immersive flat-to-fluff experience and a professional brow diagnostics bar.

What's in store for this two-day event? Expect exciting surprises and product giveaways, plus lots of fluff-themed photo ops. As you meet other local beauty enthusiasts, dive into the latest trends and enjoy tasty food and beverages, be sure to take advantage of the professional brow-styling assessments and product recommendations onsite.

Get your ticket here, and don't miss this chance to upgrade your eyebrows from flat to fluff!

Maybelline New York's Superfluff pop-up event

Price: Free

When: Friday, April 11 from 4 to 8:30 p.m. and Saturday, April 12 from 10 a.m. to 5 p.m.

Where: Transmission Studios - 58 Berkeley St, Toronto, ON

Reserve your ticket here

Sponsored Content

This Toronto pop-up is bringing 6 iconic Canadian food destinations together in one place

The free Route 73 experience is taking over The Well from July 29 to 31.

8 magical Toronto spots I visit every fall to feel like I'm in an autumnal dream

My favourite season is fall and I'm not afraid to admit it.🍂

7 fun things to do in Toronto before summer ends to make the most of what's left

A Toronto local's end-of-summer bucket list, from rooftop drinks to movies under the stars.✨

Ontario to move northwest regions to permanent daylight time

Ontario northwest region to end time changes

I moved to Canada from Ukraine 4 years ago — These 7 things still completely surprise me

I've made Canada my home, but there are some Canadian habits I may never understand! 🫣

Toronto vs. Victoria: I compared the cost of living in 2026 and didn't expect these results

Some of the differences were surprisingly small — others cost thousands a year. 💸

Backstreet Boys' larger-than-life Toronto residency adds 12th show

Backstreet Boys announce 12th Toronto show in 2027