Torontonians honoured the 'OG protein' this Chicken Month by literally carrying a billboard
Fuel your most powerful lifts with the power of chicken 💪
Eat Chicken, Build Muscle Outdoor Campaign
Have you been stuck looking for the protein source of your dreams? Choice paralysis is real, especially when super-engineered powders, supplements, drinks and more are promising gains on gains. But, guys, it's not that complicated.
Chicken is the #1 meat protein in Canada, and Chicken Farmers of Canada are on a mission to show us why. On Saturday, September 21, physically fit men and women across Toronto showed off how chicken makes them stronger by lifting and carrying a bona fide "builtboard" with the muscles they've built from tucking into tasty chicken. You might have caught them in outdoor areas around the city, including Stadium Park, Rogers Centre, and Sugar Beach, to name a few.
Seriously, people have been trying to recreate the protein power of chicken for ages when they could have been eating delicious chicken this whole time. But numbers don't lie: 100 grams of chicken delivers a solid 30 grams of complete protein, with all nine essential amino acids your body can't produce alone. And when it tastes this good, it's a no-brainer!
While September’s Chicken Month is behind us, there’s still no better time to add more chicken to your plate. And when it's Raised by a Canadian Farmer, you can trust that when you eat right, you train right. Try a new recipe, and collect all that tasty, strength-building protein.
So, what's your favourite way to eat chicken?