As part of coming to terms with a new normal, many businesses are having to shift towards e-commerce, a change that had a disproportionate impact on smaller, local businesses.
L'Oréal Professionnel is inspiring Canadian consumers to take action in encouraging local salons with the launch of their #WeLoveThat campaign. This movement aims to raise awareness of salons' new online presence and help them when they need it most.
L'Oréal Pro has made this possible by partnering with Shopify. They've provided salon owners with the tools to get their online orders and contactless curbside pickups underway.
Across 15 GTA locations, you might see huge posting walls with fun visuals. Measuring 6 feet by 10 feet, these retro-themed L'Oréal Pro posters feature QR codes that you can scan to find nearby salons to support based on your geolocation.
There's something très magnifique about the bond between hairstylists and their clients — for some, it's almost sacred. As a customer, you trust these professionals with your personal image and sometimes even your personal life.
If you have a hairstylist or colourist that you adore, why not show them a little extra love during these tough times? As part of their #WeLoveThat campaign, L'Oréal Pro is hosting a fun contest. To participate, all you have to do is tag your hair professional in the comment section of this Instagram post for a chance for both of you to win a SteamPod 3.0! It's time to pay them back for everything they've done for you and your 'do.
In the meantime, you can keep your hair healthy and revitalized while simultaneously supporting stylists in your area. You don't need to search for long before finding a local leading salon in the GTA!
Salon Mirage: Vitamino Color Mask
Address: Online shipping available from 900 Maple Ave., Burlington, ON
Details: This product is ideal for coloured hair. Its rich ingredients will help eliminate any impurities while maintaining and protecting vibrant colour. If you're looking to preserve your shine, this mask is where it's at. It prevents colour from fading for up to eight weeks longer and gives you six times more shine.
Radford Studio: Extreme Splash Elastic Wet Look Gel
Address: Online shipping available from 55 Avenue Rd Unit #210, Toronto, ON M5R 3L2
Details: You know that highly coveted, slicked back "wet" hair look that you've seen models rock on the runway? Yeah, regular gel won't give you that, but this Elastic Wet Look gel will. If you're going for some "after pool locks," or perhaps the "wet-look ballerina bun," try this for non-greasy, runway-tested hold and no visible residue.
Hair Reflection: Volumetry Volumising Root Spray
Address: Curbside pickup or online shipping available at 1822 Whites Rd N., Pickering, ON
Details: To help fight those dreaded flat-hair days, this leave-in spray lifts from the roots and gives you lasting volume. If you have fine, flat or oily hair, this could be your new best friend. It's enriched with Intra-Cylane, which turns the volume up, and salicylic acid, which cleanses oil build up.
Untitled By Flaunt Boutique: Nutrifier Blow-Dry Cream
Address: Curbside pickup or online shipping available at 792 Queen St. E., Toronto, ON
Details: If you regularly use a blowdryer then you know that damaged, dry hair is no joke. Boasting a professional formula, this blow-dry cream nourishes and protects hair from heat up to 450°F / 230°C. Thanks to glycerol and coconut oil, it also makes hair shinier, softer, and easier to style.
Costello Beauty: Absolut Repair Gold Quinoa Mask
Address: Curbside pickup or online shipping available at 536 Eglinton Ave. W., Toronto, ON
Details: It's not a good feeling when you realize how damaged your hair really is. But you can bring those locks back to life by using this rinse-out formula after shampooing. You'll notice it detangles and deeply nourishes your hair, leaving it feeling silky smooth. Dead ends? Don't know her.
Salon You: 10 In 1 Perfecting Spray
Address: Curbside pickup or online shipping available at 390 North Front St., Belleville, ON
Details: This product is an all-in-one superstar for coloured hair. Not only does it provide heat protection, hydration, shine, and softness, but it also detangles, smoothes, helps prevent frizz and split ends, and makes blow-drying easier. What more could you ask for?
Fringe Hair Spa: Morning After Dust Dry Shampoo
Address: Curbside pickup or online shipping available at 13237 Ilderton Rd, Ilderton, ON
Details: It isn't ideal to wash your hair every day, especially if you have a lot of it. Besides, most professionals recommend waiting at least a day or two before stripping your hair of its natural oils. This ultra-absorbent, alcohol-free dry shampoo is your quick fix and doesn't leave any visible residue, unlike some other products. It also has 24 hours' worth of encapsulated fresh fragrance. Hair perfume? Bonus!
Bruno Racine Salon: Fix Anti-Frizz Hairspray
Address: Curbside pickup or online shipping available at 236 Richmond Rd, Ottawa, ON
Details: When you think of hairspray, you might get scared away by the idea of that stiff, tangled mess you're left with afterwards. No worries here, the hair heavens have answered your prayers. This product's unique technology provides a super strong hold that's easy to brush out and restyle.
Grotto Hair Studio: Serie Expert Inforcer Anti-Breakage Night Serum
Address: Online shipping available from 19 York St., Stratford, ON
Details: If you use a night serum on your face, why not use one on your hair too? Apply this anti-breakage serum on dry or damp hair before going to bed to help prevent damage as you sleep. If you don't own a silk pillowcase, this is the next best thing.
Salon Entrenous: Mythic Oil Huile Original
Address: Curbside pickup or online shipping available at 579 Richmond St, London, ON N6A 3G2
Details: Oils can do wonders for your hair health, especially ones made from an avocado and grapeseed oil formula. With these ingredients, you'll see a huge difference in the silkiness and radiance of your hair. With the added volume, strength, and hydration this product offers, you'll have a much smoother time styling your hair.
Becoming Hair Studio: Tecni Art Beach Waves Texturizing Salt Spray
Address: Online shipping available from 133 Pedersen Dr., Aurora, ON
Details: Beach waves always seem to be popular. Since you can't experience any sand and sun right now, why not at least get the look? Anything is possible with some imagination and a little salt spray. This product guarantees those trendy beachy-hair vibes — minus the actual beach (unfortunately).
Concepts Boutique: Blondifier Neutralising Shampoo
Address: Curbside pickup or online shipping available at 60 Bloor St. W., Toronto, ON
Details: For all the blonde-haired beauties, this one's dedicated to you. The açai berry extract in this shampoo contains polyphenols and violet dyes to neutralize any undesired undertones for that "cool girl" blonde effect.
The Makeover Place: Pro Longer Conditioner
Address: Curbside pickup or online shipping available at 92 Sudbury St., Toronto, ON
Details: If you're longing to be a long-haired lady or man, this conditioner is what you'll need. Made with amino acids and FILLER A-100 complex, this formula densifies your hair fibre from top to bottom. Your locks will feel properly fortified, shiny, and protected. Bring on the healthy growth!
Bounce Hair Boutique: Tecni.Art Transformer Lotion
Address: Curbside pickup available at 1645 Wyandotte St. E., Windsor, ON
Details: Calling all men and women, this one's for all of us. This evolutive formula has received awards from the likes of Elle, Salon Magazine and Clin d'Oeil. The formula is the first multi-use gel-to-foam styler that you can transform in your hands. Super versatile, it works just as well when used as a light hold control gel or a volume foam.